After 15 years of serving with heart and energy the customers of my photo/binocular shop in Brussels, the opportunity came to me to become the Official Distributor for Belgium and Luxembourg of some famous brands of binoculars: Steiner, Nikon, Pentax and Canon. This activity has been going on for more than 10 years. On two occasions, my colleague and I have been awarded the title of "Best European Distributor" by Steiner Optik.

In view of the changing markets, the pressure and the lack of independence imposed by the brands, I decided to take a step back from this increasingly hectic world and return to the retail business. In this field, serving the customer gives me a lot of satisfaction and shared pleasure. The reviews on Trustpilot are proof of this. In order to get away from the hustle and bustle, I opted for online trading. By choosing to work with a logistics partner, I can manage the site and the customer service on my own; you are never better served than by yourself! This means that I have to work almost 7 days a week, 365 days a year, but it also gives me the freedom to work from wherever I want and with flexible hours.

My wife and I were therefore able to find a corner of paradise in the heart of nature, in the South Ardèche, from where I work most often and where we opened a nature tourism gîte in July 2022: the Gîte "Les Combres" in Malbosc.
My pleasure today is to be able to work in a job that I enjoy, that is motivating thanks to the recognition of my clients, and in an exceptional environment.

I thank you for trusting observe-nature.com, I am at your disposal to guide you in your choice or to find the optics you are looking for.

Yves Michiels